Mission statement

"To achieve a principle of food safety,
animal welfare and
sustainable resource management
that is defendable throughout the world."

  
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Summary of Key Points

This page includes mainly material contained in our brochure. If you want to download a PDF version of the brochure, click here
  • With the positive feedback from farmers implementing NZ FarmSure on their properties, we are confident this does present us with a workable set of principles to address any future market requirements, while at the same time encouraging farmers to plan their business with the issue of sustainability in mind.
  • Farmers have been involved in setting up the programme from the beginning, which has been very important to ensure the principles do relate to New Zealand farming conditions and are practical.
  • The Management Plans implemented appropriately have the ability to enhance production and future-proof the farm business.
  • How often do we get a set of principles put in front of us that are not just another cost, but in fact can enhance production while addressing market requirements?
  • Many farmers will already be farming to these principles, but perhaps not be formalising their practices to the level of NZ FarmSure and that required by the market place. So the implementation of this programme will not require a large cost to begin.
  • Actions are more likely to be taken if written down as part of a plan. NZ FarmSure is not 'rocket science' but in fact is just a process for formalising best practices.
  • We need to be proactive in addressing anticipated market requirements relating to sustainable farm production and promoting our 'clean green' image, which should not be taken for granted.
  • The practice and value of sustainable farming needs to be promoted and reinforced at an international level as well as on a national level, as urban perceptions of farming are often misinformed or clouded by media coverage of so-called 'dirty farming' practice. Urban views do have the potential to influence the markets we are trying to access.
  • If we are seen to be addressing sustainability issues ourselves, we can limit any unnecessary compliance and RMA costs being imposed from a National and Regional level.